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BDO is an international network of public accounting, tax, consulting and business advisory firm. It has member firms in 162 countries and employs over 80,000 partners and staff in over 1,591 offices. It is the fifth largest professional services network globally.
One of our clients at BDO, Dawn, was elected to be key guest speaker at their industry’s biggest international event – STEP Annual Tax Conference. Legal firms, delegates and speakers from their competitors would be attending, all trying to attract new potential clients at this event. BDO wanted to make sure that they were seen as the authority on Tax Dispute Resolution – this is a specialist and complex service and often the explanation leaves clients no clearer on who to choose to represent them.
We created a campaign theme – ‘Unravelling’. This puts BDO in the driving seat regarding simplifying the complex issue of inherited wealth from overseas and the various legal implications. The supporting Powerpoint contained animation, video and straightforward written explanations that supported Dawn’s speech. She was able to amend text herself and click to proceed. We also created exhibition panels, brochure, an exhibition stand and a gift box, all themed Unravelling Tax Dispute Resolution.
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