Curious Agency collaborated with Be the Business, an organisation dedicated to empowering UK business leaders through training, guidance, and resources. This collaboration aimed to create a tool that not only provides leadership insights but also fosters continuous growth and development.
Through a number of naming workshops we concluded with ‘IGNITE’. This encapsulates the essence of this tool, sparking progress and growth in leadership. A tool designed to spark progress and guide business leaders towards success. It provides actionable insights and a comprehensive overview of natural tendencies, strengths, and blind spots, helping leaders navigate their unique business journey. Our focus was to create a straightforward and impactful experience, allowing users to dive in and gain valuable knowledge in just seven minutes, making business decisions smoother and more effective.
We created an visual identity which consisted of a vibrant and diverse colour palette, typography, unique iconography and design assets that ensure Ignite’s unique branding across all platforms. Ignite’s palette, ranging from Ignite Purple to vivid accent colours, reflects its inclusive and dynamic nature. The Arboria font was chosen for its clean, modern appeal, supporting legibility across all communications. To enhance relatability and practicality, Ignite’s personas offer an insightful way to categorise leadership styles, from The Intuitive to The Advocate which we created bespoke illustrations for to relate to each persona. Our web page designs mirror Ignite’s sleek, modern feel, incorporating graphics, squiggles, and gradients, creating a cohesive visual identity that supports all users on their journey.
