Eventologists

Full rebranding and positioning

Branding and repositioning for growth

Eventologists, a premier event design company, has been crafting bespoke concepts for clients across the Midlands and London for decades. Despite their extensive experience, they recently faced increased competition as rivals began to showcase their services and designs more effectively. This challenge resulted in missed opportunities and the need for a strategic overhaul to re-engage existing clients and attract new ones.
We began by revisiting a fundamental question: “What is the purpose of corporate events?” The answer was clear—helping people connect, building lasting relationships, memorably launching products, and nurturing communities. Successful events ensure that delegates remember who they met and how, providing seamless conversation starters.
Driven by their passion for delivering exceptional experiences, Eventologists partnered with us to revitalize their brand and strengthen their market presence. Here's how we made it happen:
Vision and Mission Development:
We worked closely with Eventologists to define a clear Vision and Mission that aligned with their core values and supported their future growth.
Brand Revamp:
This process led to the creation of a new logo, updated brand colours, refreshed language style, and modernized marketing materials that better communicated their essence.
Marketing and Case Studies:
We developed compelling case studies to showcase their past successes and designed marketing materials that positioned them distinctively within the competitive landscape.
The comprehensive brand refresh empowered Eventologists to present a unique and contemporary image that resonates with both current and potential clients. With a vibrant new identity, they are better equipped to stand out in a competitive market and continue their legacy of creating impactful events, brand activations, gala dinners, and product launches across the UK.
This transformation allows Eventologists to seize new opportunities and continue crafting unforgettable experiences that leave a lasting impression.

Deliverables

- Research & positioning
- Brand strategy
- Value propositions
- Brand marketing
- Service specific marketing
- Brand marketing
- Product specific marketing
- Marketing collateral
- Brand guidelines
- Advertising
- Website

Results

“Curious Agency transformed the image of our business from branding, website to social media. We were failing to attract large-profile clients and I felt it was totally as a result of our existing brand image. We bravely took the step to follow the recommendations that Curious Agency suggested and the result has been truly transformational for our company as it attracted more of the kind of business that we were looking for as well as repositioning us in our market.”
- Rita Chandarana, Director, Eventologists

Work

Krystal Sands
Procurement & Supplier Diversity Leader | Meta

"Curious Agency established their credibility quickly by demonstrating their broader understanding of our needs, bringing questions that challenged and pushed our thinking. They’ve been flexible to adapt to our changing timelines and needs and they certainly bring curiosity to the table, which has helped bring creative and critical thinking to our work. They also produced our most-read external publication."

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