The challenge
Our client was competing in a high-stakes bid to secure UBS as a client in the USA. Having successfully navigated the initial RFP process, the challenge was to differentiate Grant Thornton from the ‘Big 4’ competitors and convince UBS decision-makers of its strengths. Key priorities included showcasing Grant Thornton’s global reach, credentials, experience, and the expertise of its service team—all essential to positioning the firm as the perfect partner.

Our solution
Leveraging our six-year partnership with Grant Thornton, we distilled the most compelling facts that would resonate with UBS. Instead of presenting information in a conventional, one-directional format, we crafted an interactive digital solution allowing UBS stakeholders to explore key insights. This approach ensured:

Engagement through discovery – UBS decision-makers could navigate relevant information rather than passively receiving it.
Stronger impact – A self-guided experience enabled better retention and understanding.
A new industry benchmark – The solution became a model for future bids of this kind.