Grant Thornton

Industry Scorecards

Transforming internal communications

The challenge
Previously, our client relied on static PDFs to share quarterly industry progress reports with global business leaders. These reports highlighted successes, business wins, and revenue tracking against targets but lacked engagement, visibility, and measurable impact.
Key challenges included:
- No way to track if reports were read or shared beyond the initial 18 recipients.
- Limited cross-industry learning—leaders only focused on their own sector.
- A need for more engaging and interactive content to drive best practice adoption.
Our solution
Allowed users to select their specific industry while also exploring other industries’ performance, fostering healthy competition.
Featured a video introduction from the global leader, ensuring a more engaging and personal touch.
Provided real-time analytics, tracking total views, page interactions, time spent, and navigation patterns—giving leadership clear insights into engagement and impact.
By leveraging digital internal communications, our client improved knowledge-sharing and created a data-driven approach to drive performance and revenue growth.

Deliverables

- Expert research
- Branding
- Digital Presentation
- Internal Comms
- Copywriting

Results

The new digital approach transformed how industry performance was shared and discussed:
• 13,462 page views in just 3 months—demonstrating strong engagement.
• Cross-industry learning and competition encouraged teams to adopt best practices.
• Measurable impact—leaders could now track engagement and refine future communications

Work

Krystal Sands
Procurement & Supplier Diversity Leader | Meta

"Curious Agency established their credibility quickly by demonstrating their broader understanding of our needs, bringing questions that challenged and pushed our thinking. They’ve been flexible to adapt to our changing timelines and needs and they certainly bring curiosity to the table, which has helped bring creative and critical thinking to our work. They also produced our most-read external publication."

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