Curious Agency collaborated with GSDA (Global Supplier Diversity Alliance), an organisation dedicated to helping companies drive economic inclusion through the expansion of their supplier diversity programmes globally. This partnership aimed to create a website that not only enhances supplier diversity but also fosters continuous growth and development within diverse business ecosystems.

Through a series of strategic workshops and brainstorming sessions, we conceptualised the brand theme ‘Empower’. This theme encapsulates the essence of GSDA’s mission – empowering businesses to integrate diverse suppliers into their operations, thereby driving economic inclusion and innovation. Our focus was to create a straightforward and impactful experience, enabling companies to navigate their supplier diversity journey with ease and effectiveness.

We crafted a visual identity that includes a vibrant and inclusive colour palette, modern typography, distinctive iconography, and design elements that ensure GSDA’s branding is consistent and recognisable across all platforms. The palette, featuring GSDA Blue and dynamic accent colours, reflects the organisation’s commitment to diversity and inclusion. The Soro font was selected for its clarity and modern appeal, enhancing readability across all communications.

To improve engagement and accessibility, we developed clear and concise web page designs that mirror GSDA’s sleek, professional feel, incorporating graphics, icons, and gradients to create a cohesive visual identity that supports all users on their journey towards supplier diversity.