Harris Tobias, a company with a proud history dating back to 1900, specialises in trading oils, fats, and proteins for various industries, including animal feed, food, and biofuel. While deeply rooted in tradition, Harris Tobias recognised the need for a refreshed brand identity that reflected their evolution and positioned them as forward-thinking leaders in sustainable supply chains.

Curious Agency partnered with Harris Tobias to lead a comprehensive rebrand, which included the creation of a new logo, a fresh colour palette, stationery, event brochures, and website design and development. The goal was to balance their rich heritage with a modern, impactful look, ensuring the new identity would resonate with both long-time stakeholders and a newer, sustainability-focused audience.

To capture both the history and forward-looking vision, we incorporated a mix of serif and sans-serif fonts. The serif fonts nod to the company’s long-standing legacy, while the sans-serif brings a clean, contemporary feel. The chosen colour palette further reinforces this balance, with earthy tones symbolising their deep-rooted values and bold, fresh shades to represent their innovative and dynamic approach to business.

The new website, while simple, features a sleek one-page design that makes navigation intuitive, with smooth scrolling and subtle animations to enhance user engagement. This interactive approach adds a layer of modern sophistication without compromising functionality.