Meta

Helping diverse suppliers pitch with Meta

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Meta's global supply chain initiative

To enhance diversity in its supply chain, Meta initiated a project to empower diverse suppliers. The project involved deep-dive research with Meta's purchasing teams in the EMEA and USA to understand their needs.
A digital publication was created, featuring interviews, practical tools, and resources, designed to level the playing field for smaller businesses. Launched in Q2 of 2023, it became Meta's most viewed external publication, showcasing the project's success in supporting diverse suppliers and highlighting its impact at major global events.

Deliverables

- Digital presentation
- Strategy & messaging
- Diversity & inclusion

Results

A series of short video ads, one for each brand USP and one ad for a combination of all three. Resulting in high views, engagement and an increase in online orders with an increase in retail traffic.

Work

Krystal Sands
Procurement & Supplier Diversity Leader | Meta

"Curious Agency established their credibility quickly by demonstrating their broader understanding of our needs, bringing questions that challenged and pushed our thinking. They’ve been flexible to adapt to our changing timelines and needs and they certainly bring curiosity to the table, which has helped bring creative and critical thinking to our work. They also produced our most-read external publication."

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