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THIRD PARTY RISK MANAGEMENT

GRANT THORNTON

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TARGETTED PROPOSALS (B2C)

Grant Thornton is a network of audit, tax and advisory firms with over 38,500 people in over 130 countries. Our US client wanted to talk to the Top 100 Risk Managers and share Grant Thornton’s abilities and knowledge in this growing market sector.

THE BRIEF

Show Grant Thornton US’s understanding, value they bring and thought leadership of the Partners who head up this sector. People working in this sector will know their challenges, but it’s worthwhile showing options they may not have considered, or aware of Grant Thornton can help with. Data that shows when a recipient has opened the email and viewed the content so the client knows when to follow up.

THE SOLUTION

A digital presentation that could be emailed to the Top 100 contacts our client had collected. An in introduction from the well-known Senior Partners that explain all of Grant Thornton’s Risk Management solutions is followed by more in-depth information on the Leading Practices. The user can view the 9 key risks they should be addressing (showing our client’s expertise that the audience may not have known about) and credentials that show our client has the expertise and team to deliver. Our solution also gives really in-depth activity data: showing when the presentation has been viewed, which pages, how the user arrived on the page and the time spent on each. This allows our client to have a more intelligent follow up call – referring to the content the recipient has viewed.

THE RESULT

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