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UBS CEROS REPORT

GRANT THORNTON

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WINNING CONTRACTS FOR OUR CLIENTS (B2C)

Grant Thornton is a network of audit, tax and advisory firms with over 38,500 people in over 130 countries. Grant Thornton had an opportunity to win a new account with Swiss financial service giant, UBS.

THE BRIEF

Having been through the initial RFP, our client needed to give the UBS decision makers reasons to choose Grant Thornton over the ‘big 4’ competitors. Share with UBS important global locations, credentials and experience, the service team… all to show Grant Thornton is the perfect partner.

THE SOLUTION

Firstly we isolated the key facts that UBS would find interesting and then created a compelling story. Having worked with our client for over 6 years, we had a lot of knowledge. We then created a digital solution that used animation, graphics, videos and importantly the ability for the user to navigate the presentation themselves. This allows UBS to fact find information that is relevant – finding out for themselves rather than being told, which is a much better way to understand. It worked very well. This created the benchmark for all bids of this type.

THE RESULT

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