Our work

MSDUK 3.0

MSDUK

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LAUNCH OF MSDUK 3.0

MSDUK brings together innovative and high growth ethnic minority businesses with global corporations that are committed to creating an inclusive and diverse supply chain.

 

THE BRIEF

We were tasked with creating a new brand look for MSDUK. They wanted to promote their vision of inclusion, expanding their network and connecting more ethnic minority businesses with global corporations through their events.

 

We needed to explain the benefits corporates and suppliers, to increase membership and, more importantly, educate buyers and sellers to create an environment that fosters partnership and collaboration.

 

THE SOLUTION

MSDUK 3.0 - A fresh new look and feel for MSDUK across digital and print, incorporating the new look, tone of voice and approach. We introduced and launched their integrated ecosystem of the Innovation, Knowledge and Procurement Hubs.

 

Creating a look and guidelines helps the client deliver communications clearly and consistently. The newly launched website is created to talk to both corporates and EMBs, focusing on networking and events, as well as promoting the brand story in a clear way that people understand.

 

We continue to create promotional collateral for each event, highlighting the benefit of attending each event in a consistent manner across marketing collateral.

 

 

THE RESULT

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