BFS launched ‘Let’s Talk,’ a global initiative to engage new clients across 16 countries, emphasising their expertise in business services like Bad Debt and Cashflow management. The campaign, aimed at showcasing BFS’s human element, spanned print and digital platforms and was adapted for diverse linguistic audiences without leaning heavily on human imagery.
The multifaceted approach included translation services, comprehensive implementation, and captivating animation and video content. This strategy led to a successful international rollout with increasing material demands and an expansion into targeted social media tactics, highlighting the campaign’s growing impact and resonance.
Deliverables
- Meaningful messages - Implemented in 16 countries - Print & digital - Localisation - Animation & video
Results
A Successful global campaign delivered in 16 Countries, using a unified campaign theme.
