Our client sought innovative ways to engage with new audiences beyond their traditional High Street branch network, where the prevailing language was deemed outdated. The goal was to refresh communication strategies to stimulate engagement and drive sales.

After in-depth brand research and customer insight analysis, we crafted a friendly, benefit-focused tone of voice, overhauling branch campaigns, promotional materials, and in-store videos. The rejuvenated campaigns for Mortgages, Friend Referrals, and ISAs led to a marked uplift in customer inquiries and product uptake, achieving a 20% increase in mortgage inquiries and a 16% rise in savings product engagement.