As a global power manufacturing giant, it aimed to showcase their social and environmental impact in this Global Report.
Internally and externally the word “power” is a term the business uses, so we showed how this power can be a force for good. The report shows positive influences on revenue, employment, and community benefits. The report included insightful interviews with diverse stakeholders and compelling case studies, enhanced by QR codes linking to digital content like podcasts and web pages. Visually, it featured engaging infographics and images symbolising Cummins’ dedication to environmental stewardship and workforce empowerment.
An innovative promotion included a seeded flyer that blossomed into flowers, representing the company’s environmental commitment. The report’s design and content effectively conveyed Cummins’ commitment to sustainable and responsible business practices, leaving a lasting impression. Abridged/redacted pages are below.
