House of Angus, initially a beloved local UK brand known for premium sheepskins, envisioned becoming the top choice for baby essentials nationwide. Renowned for high-quality sheepskins, they aimed to expand their range to include a full spectrum of baby essentials, designed to cradle and comfort infants from their first days.
In partnership with Curious Agency, House of Angus set out to capture the emotional bond between parents, babies, and the products they trust. Our approach was to infuse the brand’s inherent warmth and heritage into a narrative that resonated deeply with families. We crafted a brand identity that echoed the softness and safety of their sheepskins and effectively communicated the reliability and variety of their extended product line. The outcome was a refreshed, emotionally engaging brand story and a collection of exquisitely designed products. House of Angus is now making its mark across the UK, becoming synonymous with quality, care, and the comforting essence of home.
Deliverables
- Retail strategy - Brand strategy - Social media development - Professional photography - Video production
Results
House of Angus has evolved into a beloved brand, enhancing its presence and forging deep emotional connections with families through its expanded range of comforting baby essentials.
